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"We feed the need to buy."

The need is primal if you think about it. Humans are no longer tribes of hunters and gatherers, but the need “to have” is very much alive. Today, we are consumers. And, as consumers we are drawn to products that in essence support who we are as individuals. Our job at McGowan Crain is to make sure our clients’ brands connect on an emotional level and are readily available to their audiences, whether that be to purchase, to experience or to share with others.

For over 20 years, the branding experts at McGowan Crain have been working together to create successful brands. We take a primal approach to marketing because simplicity, adaptability and originality have driven our evolution.

Bringing new brands to market is both our expertise and our enterprise. We are not afraid to have skin in the game, because we measure our success by the success of the brands we serve. We feed the consumer’s need to buy products through insight, exceptional design, targeted brand communication and customer-centric experiences.

Every decision we make is based on return because sales are the ultimate factor in whether a brand lives or dies . And, we would never ask our clients to do anything with their marketing dollars that we would not do for ourselves.

A NEW PRODUCT is Introduced at retail every 17 minutes
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People

2

Q & A

2

Contact Us

2

Gallo

Eye Candy

2

Simply Orange

Eye Candy

6

The Only Card

Central Bancompany

Born Here, Case Studies

6

The Tennessee Spirits Company

The Tennessee Spirits Co. and McGowan Crain

Born Here, Case Studies

6

Black Mamba Ritualistic Spiced Rum

McGowan Crain & Partners

Born Here, Case Studies

6

1860s Genuine American Vodka

McGowan Crain & Partners

Born Here, Case Studies

2

Campbell’s Soup

Eye Candy

2

Woodchuck Draft Cider

Eye Candy

2

Midas Auto Service & Tire

Eye Candy

2

Brand Mobile On The Run

Eye Candy

2

Blue Ocean Portfolios

Eye Candy

6

Margaritaville

Eye Candy

2

First National Bank, member CBC

Eye Candy

2

Western Façades

Eye Candy

2

Simply Safe

Eye Candy

2

St Louis Blues

Eye Candy

2

Kilz Casual Colors

Eye Candy

2

Yankee Candle

Eye Candy

7

Mike’s Hard Lemonade

Eye Candy

2

Rosa Mexicano

Eye Candy

6

99 Schnapps

Constellation Brands

Case Studies

6

Central Bancompany

Central Bancompany

Case Studies

6

Italian Sausage

Johnsonville Sausage Company

Case Studies

6

Perkins

Perkins Restaurants

Case Studies

2

Hardees

Eye Candy

5

True Fitness

Eye Candy

2

Interstate Waste Technologies

Eye Candy

6

Croctails

Saddle Springs Beverage Company

Born Here

3

Acura

Eye Candy

2

Corona

Eye Candy

6

Okanagan Premium Cider

Eye Candy

6

Black Velvet Canadian Whisky

Constellation Brands

Case Studies